WellnessCurlly Brand Guidelines
The WellnessCurlly Brand Guidelines are designed to help maintain a consistent and professional identity across all platforms. By following these standards, we ensure that our brand reflects trust, natural wellness, and the benefits of herbal teas in every interaction.
1. Logo Usage
- Always use the official WellnessCurlly logo in its original form.
- Maintain clear space around the logo for visibility.
- Do not stretch, recolor, or alter the logo in any way.
2. Brand Colors
Our color palette represents nature, calm, and wellness:
- Primary: Herbal Green 🌿 (health, balance)
- Secondary: Earth Brown 🌱 (natural roots)
- Accent: Soft Beige 🍵 (calm, comfort)
Use these colors consistently across all materials to strengthen brand recognition.
3. Typography
- Headings: Modern, clean sans-serif font (e.g., Poppins, Montserrat).
- Body Text: Easy-to-read serif or sans-serif font (e.g., Lora, Open Sans).
- Maintain consistency in font size, weight, and hierarchy.
4. Brand Voice & Tone
- Voice: Warm, professional, and educational.
- Tone: Supportive, trustworthy, and inspiring—focused on herbal tea benefits, wellness coaching, and natural health.
- Avoid jargon; keep language simple and approachable.
5. Imagery
- Use high-quality product photos of BodyFix, PressureEase, and UlcerRelieve teas.
- Include lifestyle images that reflect balance, relaxation, and natural living.
- Colors in images should align with the brand palette.
6. Do’s & Don’ts
âś… Do keep branding consistent across digital and print.
âś… Do highlight natural wellness and herbal tea benefits.
❌ Don’t distort or misrepresent the brand or products.
❌ Don’t mix unrelated colors or styles that conflict with brand identity.
7. Applications
The WellnessCurlly brand guidelines apply to:
- Website and blog design
- Social media posts and campaigns
- Product packaging and labeling
- Advertising and promotional materials
đź“© For questions or brand asset requests, contact us at wellnesscurlly@gmailcom.
✨ WellnessCurlly – Your trusted herbal tea and natural wellness brand.